Accelerating Lead Generation
PPC + SEO Campaign Management + Creative + Content
Anuta Networks
IT & Networking
USA
An extended team of digital experts leveraged PPC and SEO campaign management, along with content and creative expertise, to achieve a 300% increase in marketing qualified leads (MQLs).
Anuta Networks, a network automation SaaS company, operates in a niche market characterized by highly technical subject matter. Despite facing fierce competition from industry giants with substantial marketing budgets and extensive customer references, Anuta Networks thrived. In this challenging environment, UIConnect's digital marketing experts crafted and executed a flawless digital campaign strategy, complemented by a robust web analytics approach, driving remarkable results.
- Mixed pool of resources at a single price
- Enhanced brand awareness and increased MQLs
- High ROI on marketing spends
In Numbers
+50
Keywords optimized
+1 Mn
Impressions across USA
+0.8%
CTR interactions
+4min
Engagement time on the website
+300K
Website visits in a year
+200
MQL in a year
Background
Anuta Networks stood tall in a fiercely competitive global landscape, teeming with a multitude of vendor solutions. As the market matured and became increasingly cluttered, Anuta Networks distinguished itself by leading the charge in building and maintaining mindshare through a blend of publicity, promotional initiatives, and thought-leadership activities.
Leveraging its early-mover advantage as a pioneering NSO, industry accolades such as the Best of VMworld prize in the Networking & Virtualisation category, and a unique value proposition that enabled network administrators to scale rapidly and efficiently without increasing headcount, Anuta Networks had a strong foundation.
However, to transform these strengths into a lasting competitive edge, Anuta Networks needed to craft a cohesive and compelling narrative that addressed two critical questions: How could the company establish credibility among its stakeholders? And how could it drive conversions and early buy-ins among decision-makers and influencers?
Key Challenges
- Anuta Networks had a functional website, but its potential was hampered by limitations in both functionality and scalability. The theme constrained its capabilities, and the legacy code had been modified sporadically over the years, leading to inconsistencies and inefficiencies.
- The existing SEM campaign setups were far from optimized, leading to significant budget inefficiencies and leaks.
- Enterprise-friendly social media channels were largely unexplored.
Our Solution
UIConnect's digital and web development teams embarked on a comprehensive analysis of the existing website and SEM campaign. We conceived the innovative strategy of running unified SEM campaigns, seamlessly integrated with website design and content tailored for specific B2B channels.
During the audit phase, we meticulously identified gaps and documented potential fixes and upgrades. These included enhancements to site speed, performance, browser code compatibility, responsiveness, and UX challenges.
Our Approach
- A skilled team tackled each task, fixing and testing gaps to ensure the site was fully optimized for seamless SEO/SEM campaigns.
- Non-performing campaigns were halted, and new, strategically-backed campaigns were launched with advanced analytics tools. A creative team developed assets concurrently.
- Weekly and monthly review calls with marketing, creative, and finance teams ensured campaigns stayed on target and met KPIs.
"Social media strategy for enterprise applications inherently needs a different approach to that of a typical consumer-focused campaign. An enterprise audience is sensitive to content and averse to 'in your face' sales approaches.
Being sensitive to the fact that every individual campaign message can build or break future business relations, UIConnect made a conscious decision to keep the messaging targeted, professional and engaging - in other words, no carpet bombing."
Being sensitive to the fact that every individual campaign message can build or break future business relations, UIConnect made a conscious decision to keep the messaging targeted, professional and engaging - in other words, no carpet bombing."
Swamy
Client Engagement
UIConnect
UIConnect
Result
With UIConnect's strategic implementation, Anuta Network's SEO score saw a significant boost, with over ten key search keywords topping Google Search. LinkedIn campaigns generated high-quality leads, seamlessly handed over to the sales team via CRM with marketing automation, enhancing overall traction.
In less than a year, UIConnect helped Anuta Networks achieve:
- Auditing and fixing technology, UX and design issues on the current website that affected SEO score and page-quality ranking.
- Creating impactful assets like landing pages and social media ads for LinkedIn and Google Ads, with variations to meet campaign needs.
- Writing technical blogs and whitepapers to enhance mindshare.
Client Appreciation
"UIConnect has been a great partner for Anuta's digital marketing initiatives. They conducted a thorough analysis and identified the gaps in our online presence. Their team of UI/UX, SEM/SEO and WordPress/Elementor website development professionals rectified issues and worked diligently to improve our SEM/SEO rankings. They excelled at creating landing pages to grow our number of leads by 300% in a matter of nine months. If you need SEM/SEO experts, look no further."
Kiran Sirpua
Head of Marketing,
Anuta Networks
USA
Anuta Networks
USA
